Shucheng, a renowned handson training expert in China's jewelry industry, currently serves as the Chief Senior Lecturer for leading brands such as Chow Tai Fook Jewelry and Luk Fook Jewelry, and formerly held the position of Vice Dean at the National Jewelry Training Center (NGTC) Business School. With over 18 years of expertise in jewelry education and sales training, he has spearheaded the compilation of industry-standard publications including Jewelry Terminal Sales Practical Manual and China Jewelry Consumer Psychology White Paper.
As one of China’s pioneering researchers in integrating international luxury management systems with local market practices, his groundbreaking "3D Sales Kinetic Model" has been widely adopted across thousands of Chow Tai Fook and Luk Fook retail outlets, driving an average annual store performance increase of over 30%. He led the development of six professional certification programs, such as "Certified Jewelry New Retail Operations Specialist" and "Senior Jewelry Consultant," cultivating over 100,000 professionals for the industry. His trainees now hold key positions in toptier enterprises like Lao Feng Xiang and Chow Sang Sang, earning him the reputation as a "disruptive force in empowering China’s jewelry retail frontline."
Shen Shucheng’s contributions have redefined sales strategies through innovative frameworks in consumer psychology, scenario-based marketing, and high-net-worth client engagement. His training methodologies, celebrated for their practicality and immediate applicability, continue to elevate industry standards and shape the next generation of jewelry retail leaders.
